Plug In Digital expands in the Chinese market by opening a local office

Plug In Digital expands in the Chinese market by opening a local office

A few weeks after its fund raising, Plug In Digital, the French expert in video games digital distribution, announces today the opening of an office in China.

The company is entering the next stage of its growth strategy and strengthening its capacity to be the first to explore and invest in new markets, whether they be new countries like China, mentioned previously, or new technologies like Cloud Gaming.

To manage its Chinese branch, Plug In Digital called upon a veteran of the Chinese video games industry: Gao Zheren. With 14 years of experience in companies such as Ubisoft Shanghai, 2K Games China or even Perfect World Entertainment, Gao Zheren is a real expert on the Chinese market, with a diverse vision and expertise ranging from production to commercialization.

Francis Ingrand, CEO and founder of Plug In Digital, explains the importance of this opening: “Similar to what’s happening in numerous other industries, the Chinese video games market is experiencing exponential growth. According to several studies, it is already the top worldwide marketplace. But it is a complex territory with very specific regulation standards and unique cultural customs. The opening of this branch shall be both a legal and commercial facilitator, but also a means of better understanding the expectations of the Chinese players in order to serve them – or adapt – relevant games from our catalogue”.

The sale of games in China represents already more than 20% of the Plug In Digital turnover. If the opening of this office is obviously to accelerate this commercial opportunity even more, it’s also to better connect with local Chinese professionals and capitalize on the company’s “B2B” offer, either in distribution or publishing.

Francis Ingrand thus explains: “There are many studios and publishers in China. We wish to present them our B2B offer and accompany them in the localization and export of their games abroad. We can rely on our distribution offer which is internationally recognized and we are as well on the watch for new games for our publishing branch, Dear Villagers”.

Key figures:

  • Turnover of 7 million Euros in 2018
  • More than 300 clients (developers and editors)
  • More than 600 games on all combined platforms (PC, Consoles, Mobile)
  • 34 games on Nintendo Switch™, one of the most important catalogue on the Switch platform
  • More than 120 partners for distribution on PC and Mobile
  • 18 employees (dedicated) – and a canine mascot – working in Paris, Lille, Montpellier and Shanghai

About Plug In Digital

Plug In Digital is the French expert in video games digital distribution and a commercial development partner for numerous video games stakeholders in the world. It is the silent partner behind the success of independent video games such as Dead Cells, Furi or Northgard and a key partner of first class companies in the global video games industry such as Paradox Interactive, Bandai Namco, SNK, Konami and Curve Digital.

The company also has great ambitions in publishing with its label Dear Villagers (formerly Playdius) which produces and commercializes video games for midcore and hardcore gamers on PC and Console. In its catalogue, we find gems of the French independent scene such as Edge of Eternity of Midgar Studio, Dead in Vinland of CCCP, or ScourgeBringer of Studio Flying Oak and “AA” profile projects such as Le Donjon de Naheulbeuk of Artefacts Studios, an adaptation of the famous IP or Recompile of the English studio Phigames.